Tuesday, 14 July 2026

SHORTCUTTING APOTHEOSIS - HUBRIS WRITING ITS OWN OBITUARY

The phrase "when your idols become your rivals" makes for a fantastic social media caption. It sounds like the ultimate manifestation of ambition, a hustle-culture battle cry signaling that you have finally arrived at the big table. But that is nothing but a fable, and when you take further inspiration from Greek mythologies, adding eternal wisdoms from Yoruba cosmology, you will fully agree that taking that expression literally isn't just arrogant - it is a fast track to cosmic eviction.

Whether you look at the rigid, multi-step ascension of Greek apotheosis or the deeply relational structure of Yoruba cosmology, the universe has a very specific way of handling mortals who mistake a growth spurt for godhood. In classical mythology, you don’t just stumble into becoming a god. You don't wake up one morning, look at Zeus, and say, "Your time is up, old man." There is a grueling, multi-step pipeline. You need exceptional heroic merit, an elemental purging of your mortality which can literally involve being forged through fire, a cosmic background check by a council of elders, and finally, a literal alteration of your DNA via ambrosia to turn your blood into golden ichor. Apotheosis is not a casual promotion, it involves extraordinary deeds, suffering, transformation, and finally acceptance into a divine order that is bigger than the individual. The mortal does not seize godhood like an NURTW Faction seizes a motor park; it is bestowed like Nigerian Political Parties give Nomination Certificates to morally bankrupt financiers.

In Yoruba cosmology, the barrier to entry is just as steep, if not steeper. The Òrìṣàs (the divine entities guiding our world) are not just powerful beings. they are cosmic forces, personified ancestors, and manifestations of Olódùmarè (the Supreme Creator). To even be mentioned in the same breath as them requires an astronomical level of Ìwà Pẹ̀lẹ́ (balanced, good character) and Orí/Àyànmọ (Destiny/Predestination) that has been nurtured through immense sacrifice.

Yet, in our modern world, we achieve a little success and immediately think we’ve skipped the line. One business win, one viral song, one social media moment, and suddenly people start speaking like they have conquered history. Consider the young fintech founder in Yaba, Lagos, who secures a modest seed round of funding. Suddenly, they are on social media subtly shading the veteran industrialists who built the nation's physical banking infrastructure. They believe the old guard is "out of touch" and that they are the new deity of finance out to disrupt the archaic model. If they do not use the word “disruption” every hour, their oversized ego will probably burst out of their branded hoodies. A rising artist blows up with one “Single” and begins calling himself “a Living Legend”. A newly successful child starts talking to elders like respect is a subscription they forgot to renew. That is not evolution, that is perdition disguised as growth.

This is phase one of the delusion: mistaking the prerequisite (doing something impressive) for the final transformation (knowing how to sustain a universe). Every ounce of talent, drive, or influence you possess is what has been placed in you, it is called “Àṣẹ”, the divine energy to make things happen, the mandate to bring forth inventions. But here is the catch: it is never fully yours, it is only leased to you. It requires the right behaviour to become one with you and allow you to deploy it to rearrange a part of the universe. If you treat the masters who paved the way as peers to be conquered, you aren't demonstrating ambition, you are committing the ultimate sin - hubris.

Yoruba cosmology is too wise to celebrate that kind of folly. The universe is not random; it is structured. There is Olódùmarè, the ultimate source. There are the Òrìṣà, sacred powers who reflect divine order. There are the Ancestors, who remain morally present. And there are Humans/Mortals, who are expected to walk carefully, respectfully, and with character.

The Lineage of Power = Olódùmarè (The Ultimate Source) ➔ The Òrìṣà (Masters/Deities/Idols) ➔ Ancestors (Predecessors) ➔ You (The Leaseholder)

When you declare a rivalry with your idols, you reject this flow. You are claiming that your mandate is entirely self-generated. When you look at your professional or spiritual idols and decide they are now your "rivals," you are effectively trying to uproot the tree while enjoying its shade. The moment a mortal thinks they are independent of the lineage that birthed their opportunity, the universe begins to dial back the power supply.

Why does the universe react so harshly to this kind of arrogance? Because it threatens Àyànmọ (predestination) and cosmic order. In classical mythology, when Asclepius became so good at medicine that he started raising the dead, he thought he was rivaling the gods. Zeus didn't throw him a celebratory gala; he hit him with a thunderbolt. Why? Because disrupting the boundary between mortal and immortal breaks the system. In Yoruba spiritual philosophy, the world operates on an intricate balance between the physical realm (Ayé) and the spiritual realm (Ọ̀run). Everyone has their place in the grand tapestry. The moment you decide to tamper with the balance, you dislodge the order; when you decide to turn a mentor into a rival, you introduce chaos into your own ecosystem.

Imagine a young Afrobeat artist today who hits one billion streams. Intoxicated by the numbers, they stop paying homage to the veterans - the ones who carried massive cassettes and vinyls across international borders when music had to physically travel to radio stations to be heard. They stop bowing for the OGs in the industry. They think they are now the sun around which the culture revolves. What they fail to realize is that the music industry, much like Yoruba cosmology, is governed by a council of elders – the Labels, the Execs, the Promoters, the Media, the Influencers, and even the Fans. You might have the hot track today, but when the dry season of your career inevitably arrives, it is the structural roots built by those "idols" that keep the ground from collapsing beneath you. Without their institutional backing, you are just an unprotected mortal standing in a cosmic thunderstorm.

The final step of the classical progression to godhood is the consumption of divine sustenance, granted only after the pantheon agrees you belong there. It is an act of reception, not arrogation. You cannot steal ambrosia; it must be handed to you. True ascension - becoming a master in your own right - is granted through humility and the blessing of those who came before you. This is the symbolic “getting the blessing of the elders”. It is the ultimate insurance policy for success. When a master looks at your progress, smiles, and places a hand on your head to say, "Oya, come forward, come and dine with the elders", your transition from a student to a peer is legalized. Without that blessing, you are merely a usurper. And history, both mythological and modern, is unkind to usurpers.

Ambition is a beautiful thing, it is a must-have. The Orisha Sango did not become the god of thunder by sitting on his hands, he was a fierce, ambitious king. But his power was deeply tied to his role, his people, and his divine mandate. He understood power, but he also understood the consequences of its abuse. In this worldview, power is never just power. Power is always tied to responsibility, balance, and destiny. That is why the idea of ìwà pẹ̀lẹ́ - gentle, good character - matters so much. Talent without character is noise. Influence without humility is instability. Success without respect is a setup for disgrace. A person may have àṣẹ, the force to make things happen, but that force is not a license for arrogance. It is a trust. It flows through relationship, not isolation. You do not become greater by cutting yourself off from the roots that fed you. You become greater by learning how to carry those roots with honor.

If you are fortunate enough to find yourself sitting across the table from the people you used to look up to, don't view it as an invitation to a duel. You haven’t outgrown them; you have simply grown up to the level where you can finally understand the true depth of their experience and appreciate the scale of what they have achieved. Keep your ambition sharp but keep your ìwà pẹ̀lẹ́ sharper. Take the elevator up, but when you get to the top floor, remember who laid the concrete for the foundation. Even though you might believe you have outgrown your idols and you have consequently become rivals with them, you have not really risen above them, you have simply announced that you no longer understand what made your rise possible.

In Nigerian life, this is easy to see. The apprentice who forgets the master. The younger sibling who suddenly acts like family advice is outdated because Instagram gave them a new “list of things to do away with in 2026”. The politician who once begged for backing and now speaks as though loyalty was a one-way transaction. The artiste who benefits from a genre, then disrespects the pioneers who kept the sound alive when nobody was streaming anything. The irony is that these people often think they are proving strength. In reality, they are advertising insecurity. Arrogance has a familiar script. First, it borrows from the past. Then it succeeds. Then it pretends the past was unnecessary. That is when it starts calling everyone else a rival and a hater. But rivalry born from arrogance is usually a performance, not a destiny. It is the sound of someone who has mistaken applause for authority. And in both myth and moral tradition, that is a dangerous confusion. Greek myth punishes this kind of overreach with dramatic consequences because cosmic boundaries matter. Yoruba wisdom handles it with another kind of seriousness: if you refuse to recognize order, order will eventually remind you. Maybe through shame. Maybe through loss. Maybe through the quiet humiliation of needing the very people you once dismissed.

The universe has a way of correcting people who become too full of themselves.

This is a cautionary tale about why you should keep your feet firmly on the ground, even when your head is in the clouds. In the grand design of the universe, the moment you decide your idol is your rival, you stop climbing, and the universe prepares your descent.

And that, people, is how hubris writes its own obituary.


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